Marketing and distribution
of fast moving customer
goods
Your stable, experienced and predictable partner
Beta-12 is an innovative and well-known distribution company with experienced human resources and over 35 years of history. We have our own marketing team, modern warehouses, a renewed fleet and our own merchandisers. We are an open and predictable partner with a personal attitude to each client. Through our warehouses and through partners we cover all regions in the country.
We offer quality sales, brand management and logistics services
We are developing the market for the brands we represent in the areas in which we work
We build and develop long-term relationships with our customers and suppliers
We are flexible and innovative to meet the dynamic demands of the market
Founded in 1990
With the trust of over 4,000 customers
Assortment of over 6000 items
Partnership with over 100 suppliers
Professionalism of over 150 employees
Products

Vegetable oil
Quality that professionals trust.
In the vegetable oils category, we offer two established brands, developed specifically for the needs of commercial establishments, professional kitchens and industry.
The Chefs Oil is an industry-standard sunflower oil created for professionals

High quality refined sunflower oil, created according to industry standards, which meets the requirements of traders, manufacturers, HORECA sector.
High degree of purification and stability during thermal processing
Light color, neutral taste – suitable for cooking and frying
Optimal behavior during intensive use – stability at high temperatures, low absorption by products, slow change in taste, color and odor, longer life in professional kitchens, reduced foam and smoke formation
Available sizes 1L, 10L
Your brand – Our quality

The Chefs Oil offers the opportunity for a private label partnership – delivery of high-quality refined sunflower oil, produced according to industry standards with a label and trademark of the client, tailored to its requirements for design, language and packaging.
This solution is ideal for:
Chain stores that want a private label
Wholesalers that are building their own trademark
Exporters that are looking for flexibility and adaptation to different markets.
What we offer:
Packages: 1L, 10L, 1000L cubitainets
Personalized labels: design according to the client’s brand
Quantities: negotiable
Flexible logistical and commercial conditions
Possibility of exporting to the EU and third countries
For more information about private label conditions, minimum quantities and lead times, contract our sales team:
The Chefs – Extra Virgin Olive Oil

The Chefs Extra Virgin Olive Oil is a high-quality olive product, created specifically for the needs of professionals in the food sector – restaurants, hotels, catering companies, shops and distributors. Selected from the first cold pressing of olives, it retains its natural taste, aroma and nutritional qualities that distinguish it in the category. The product is Mediterranean in origin and undergoes strict control for purity, taste and stability. It meets all European regulations for extra virgin olive oil.
Type: Extra Virgin
Production: First cold pressing
Acidity: ≤ 0.8%
Color: Golden – green, natural
Taste and aroma: Balanced, slightly fruity, with subtle herbaceous notes
Use: Suitable for flavoring, salads, cold and hot dishes
Available sizes: 1L, glass bottle.

Canned foods – The Chefs
-
a complete solution for trade and professional kitchens
Under the brand The Chefs we offer a wide range of high-quality canned foods, designed to meet the needs of shops, distributors, restaurants and catering operators. The products are distinguished by excellent taste, stable quality and long shelf life, making them ideal for fast-moving trade and professional use.
Canned vegetables
A wide range of classic and traditional canned vegetables, produced from selected raw materials and according to proven recipes.
Peas
Green beans (jar)
Beans (white, red, butter beans)
Tomato puree, tomato cubes, tomato puree
Peas
Sweet corn
Chickpeas
Pickles
Hot peppers (pepperoni and rosehip)
Tomatoes
Mushrooms (mushrooms, mix, nameko, suillus)

Canned meat
A well-established selection of canned meats with traditional flavors, suitable for wide distribution and catering.
– Pate
– Ruse boiled meat

Canned fish
Classic canned fish, ready to eat or cook. Selected fish, carefully processed and preserved using technology that preserves taste and nutritional value
Tuna fillet in its own sauce and vegetable oil
Tuna chunks in its own sauce and vegetable oil


Confectionery - Wide range for every taste
The Confectionery category includes a curated selection of mass-produced and attractive products, suitable for stores of all sizes, distribution channels and vending trade. The products are developed with a focus on good taste, reliable quality and commercial appeal, which guarantees high turnover at the point of sale.
Waffles
Crunchy, aromatic and always a favorite – we offer a variety of waffles suitable for all ages.
Plain waffles – classic flavors (cocoa, vanilla, hazelnut)
Dipped waffles – glazed with chocolate or cocoa coating
Biscuits
Suitable for both breakfast and daily consumption. The products have good durability and modern packaging.
Butter, with cocoa, with filling
Children’s biscuits
Sweet and slightly salty options
Packaging: individual, family packages
Chocolate products – Chocolates and Chocolate candies
Croissants
Small candies – hard and soft jelly

Drinks
Non-alcoholic and alcoholic beverages for stores, distribution and HORECA. The Beverages category brings together a wide range of sought-after and popular products, tailored to market requirements and the needs of retailers.
Soft drinks
Carbonated drinks
Juices
Fruit drinks – single and mixed flavors
Iced tea
A drink with growing popularity – an excellent choice for the young and active audience
Alcoholic beverages
A selection of spirits, beer, wine suitable for stores, restaurants and specialized retailers.

Salty products – Snacks, chips and pickles
The Savory Products category includes an attractive selection of light, crunchy and popular snacks, available in individual and family packs. The products are suitable for everyday consumption, impulse purchases and distribution in retail outlets of all sizes.
Chips
Classic potato chips and modern variants with a variety of flavors – always a relevant choice for customers of all ages.
Snacks
Light, crunchy and fun – excellent for children and adults, with high turnover in the retail chain.
Salts
A classic and always sought-after breakfast – with guaranteed durability and stable quality.

Fresh – Freshness every day
When your home smells clean, everything seems easier.
Fresh is a brand that turns hygiene into pleasure – with products that combine efficiency, modern formulas and scents that lift your spirits. Our promise is simple: more freshness, more comfort, more time for the most important moments at home.
Household chemicals Fresh
Every corner of the home deserves its dose of freshness:
Laundry detergents – clean and shiny clothes, even at low temperatures. Colors stay vibrant and the scent lasts long.
Fabric softeners – clothes that not only smell great, but also feel soft with every touch.
Dishwashing detergents – powerful against grease, gentle on the skin – for shiny dishes and peace of mind after every meal.
Window cleaners – windows that shine clean and let in more light.
Floor cleaners – universal solutions for every surface that leave your home radiant and fresh.

Fresh wet wipes
The little helper in every situation.
Travel pack – compact and always at hand.
Baby and Sensitive series – gentle care, suitable even for the little ones.
Large packs (XXL and Nival) – a practical solution for the family and home.
All options are dermatologically tested, alcohol-free and created with sensitive skin in mind.

Our infrastructure
We have warehouses in Plovdiv, Varna, Stara Zagora, Haskovo, Sliven, Burgas and Blagoevgrad, in accessible and communicative places, which allows fast and quality deliveries.
- It covers the territory of the whole country through various sales channels.
- Our fleet consists of 37 vehicles.
- The fleet has been completely renewed with temperature control of all vehicles. Our warehouses also have temperature control and updated storage equipment.
PLOVDIV OFFICE AND
CENTRAL WAREHOUSE
Markovo village, municipality Rhodopes, Plovdiv
Isaka area, Former Farmyard
info@beta-12.com
+359 885 349 809 | +359 898 658 149
OFFICE AND WAREHOUSE
STARA ZAGORA
Stara Zagora, 6000
Southern Industrial Zone
Str. “Captain Petko Voyvoda” 6
+359 885 353 137
OFFICE AND WAREHOUSE
VARNA
Varna,
195 Primorski Polk Blvd.
office.varna@beta-12.com
+359 889 444 4481
SOFIA OFFICE
Sofia, 26 Vasil Kanchev Str., D, 7th floor
kam@beta-12.com
BLAGOEVGRAD OFFICE
+359 897 942 029
BURGAS OFFICE
+359 895 030 371
Contact us
Contacts
+359 885 349 809 | +359 898 658 149
Office and warehouse
Markovo village, municipality Rhodopes,
reg. Plovdiv, Former Farm

