+359 32 960 955 info@beta-12.com

Marketing and distribution

of fast moving customer

goods

Your stable, experienced and predictable partner

 

Innovative company
Responsible partner
Own marketing team
Own merchandisers

Beta-12 is an innovative and well-known distribution company with experienced human resources and over 35 years of history. We have our own marketing team, modern warehouses, a renewed fleet and our own merchandisers. We are an open and predictable partner with a personal attitude to each client. Through our warehouses and through partners we cover all regions in the country.

We offer quality sales, brand management and logistics services

We are developing the market for the brands we represent in the areas in which we work

We build and develop long-term relationships with our customers and suppliers

We are flexible and innovative to meet the dynamic demands of the market

Founded in 1990

With the trust of over 4,000 customers

Assortment of over 6000 items

Partnership with over 100 suppliers

Professionalism of over 150 employees

Products

Vegetable oil

Vegetable oil

    Quality that professionals trust.

    In the vegetable oils category, we offer two established brands, developed specifically for the needs of commercial establishments, professional kitchens and industry.

    The Chefs Oil is an industry-standard sunflower oil created for professionals

    High quality refined sunflower oil, created according to industry standards, which meets the requirements of traders, manufacturers, HORECA sector.

    High degree of purification and stability during thermal processing

    Light color, neutral taste – suitable for cooking and frying

    Optimal behavior during intensive use – stability at high temperatures, low absorption by products, slow change in taste, color and odor, longer life in professional kitchens, reduced foam and smoke formation

    Available sizes 1L, 10L

     

    Your brand – Our quality

    The Chefs Oil offers the opportunity for a private label partnership – delivery of high-quality refined sunflower oil, produced according to industry standards with a label and trademark of the client, tailored to its requirements for design, language and packaging.

    This solution is ideal for:

    Chain stores that want a private label

    Wholesalers that are building their own trademark

    Exporters that are looking for flexibility and adaptation to different markets.

    What we offer:

    Packages: 1L, 10L, 1000L cubitainets

    Personalized labels: design according to the client’s brand

    Quantities: negotiable

    Flexible logistical and commercial conditions

    Possibility of exporting to the EU and third countries

    For more information about private label conditions, minimum quantities and lead times, contract our sales team:

    The Chefs – Extra Virgin Olive Oil

    The Chefs Extra Virgin Olive Oil is a high-quality olive product, created specifically for the needs of professionals in the food sector – restaurants, hotels, catering companies, shops and distributors. Selected from the first cold pressing of olives, it retains its natural taste, aroma and nutritional qualities that distinguish it in the category. The product is Mediterranean in origin and undergoes strict control for purity, taste and stability. It meets all European regulations for extra virgin olive oil.

    Type: Extra Virgin

    Production: First cold pressing

    Acidity: ≤ 0.8%

    Color: Golden – green, natural

    Taste and aroma: Balanced, slightly fruity, with subtle herbaceous notes

    Use: Suitable for flavoring, salads, cold and hot dishes

    Available sizes: 1L, glass bottle.

    Canned foods – The Chefs

    Canned foods – The Chefs

      • a complete solution for trade and professional kitchens

        Under the brand The Chefs we offer a wide range of high-quality canned foods, designed to meet the needs of shops, distributors, restaurants and catering operators. The products are distinguished by excellent taste, stable quality and long shelf life, making them ideal for fast-moving trade and professional use.

      Canned vegetables

      A wide range of classic and traditional canned vegetables, produced from selected raw materials and according to proven recipes.

      Peas
      Green beans (jar)
      Beans (white, red, butter beans)
      Tomato puree, tomato cubes, tomato puree
      Peas
      Sweet corn
      Chickpeas
      Pickles
      Hot peppers (pepperoni and rosehip)

      Tomatoes
      Mushrooms (mushrooms, mix, nameko, suillus)

       

      Canned meat

      A well-established selection of canned meats with traditional flavors, suitable for wide distribution and catering.

      – Pate

      – Ruse boiled meat

      Canned fish

      Classic canned fish, ready to eat or cook. Selected fish, carefully processed and preserved using technology that preserves taste and nutritional value

      Tuna fillet in its own sauce and vegetable oil
      Tuna chunks in its own sauce and vegetable oil

      Confectionery - Wide range for every taste

      Confectionery - Wide range for every taste

        The Confectionery category includes a curated selection of mass-produced and attractive products, suitable for stores of all sizes, distribution channels and vending trade. The products are developed with a focus on good taste, reliable quality and commercial appeal, which guarantees high turnover at the point of sale.

        Waffles

        Crunchy, aromatic and always a favorite – we offer a variety of waffles suitable for all ages.

        Plain waffles – classic flavors (cocoa, vanilla, hazelnut)
        Dipped waffles – glazed with chocolate or cocoa coating

        Biscuits

        Suitable for both breakfast and daily consumption. The products have good durability and modern packaging.

        Butter, with cocoa, with filling
        Children’s biscuits
        Sweet and slightly salty options
        Packaging: individual, family packages

        Chocolate products – Chocolates and Chocolate candies
        Croissants
        Small candies – hard and soft jelly
        Drinks

        Drinks

          Non-alcoholic and alcoholic beverages for stores, distribution and HORECA. The Beverages category brings together a wide range of sought-after and popular products, tailored to market requirements and the needs of retailers.

          Soft drinks

          Carbonated drinks
          Juices
          Fruit drinks – single and mixed flavors

          Iced tea

          A drink with growing popularity – an excellent choice for the young and active audience

          Alcoholic beverages

          A selection of spirits, beer, wine suitable for stores, restaurants and specialized retailers.

          Salty products – Snacks, chips and pickles

          Salty products – Snacks, chips and pickles

            The Savory Products category includes an attractive selection of light, crunchy and popular snacks, available in individual and family packs. The products are suitable for everyday consumption, impulse purchases and distribution in retail outlets of all sizes.

            Chips

            Classic potato chips and modern variants with a variety of flavors – always a relevant choice for customers of all ages.

            Snacks

            Light, crunchy and fun – excellent for children and adults, with high turnover in the retail chain.

            Salts

            A classic and always sought-after breakfast – with guaranteed durability and stable quality.

            Fresh – Freshness every day

            Fresh – Freshness every day

              When your home smells clean, everything seems easier.
              Fresh is a brand that turns hygiene into pleasure – with products that combine efficiency, modern formulas and scents that lift your spirits. Our promise is simple: more freshness, more comfort, more time for the most important moments at home.

              Household chemicals Fresh

              Every corner of the home deserves its dose of freshness:

              Laundry detergents – clean and shiny clothes, even at low temperatures. Colors stay vibrant and the scent lasts long.
              Fabric softeners – clothes that not only smell great, but also feel soft with every touch.
              Dishwashing detergents – powerful against grease, gentle on the skin – for shiny dishes and peace of mind after every meal.
              Window cleaners – windows that shine clean and let in more light.
              Floor cleaners – universal solutions for every surface that leave your home radiant and fresh.

              Fresh wet wipes

              The little helper in every situation.

              Travel pack – compact and always at hand.
              Baby and Sensitive series – gentle care, suitable even for the little ones.
              Large packs (XXL and Nival) – a practical solution for the family and home.

              All options are dermatologically tested, alcohol-free and created with sensitive skin in mind.

              Professionalism

              Almost all managers in the company have over 15 years of experience in the trade and distribution of FMCG. Most of them have over 15 years of experience in the company.

              Own marketing team

              Our marketing team prepares and implements marketing strategies for our own brands, as well as implements strategies provided by our suppliers.

              Own merchandisers

              Our merchandisers are responsible for loading each site with the right products in the right quantities. This includes storing, arranging and monitoring stocks.

              Modern information and communication systems

              We use modern systems for sales management, warehousing, inventory and fleet, operational tasks and projects.

              Constantly growing distribution network

              We are constantly increasing the number of customers (retail outlets) and suppliers we work with to expand our network.

              Experience in all distribution channels

              We have extensive experience in working with international chains, local chains, oil channel, HoReCa, traditional market and others.

              Our infrastructure

              We have warehouses in Plovdiv, Varna, Stara Zagora, Haskovo, Sliven, Burgas and Blagoevgrad, in accessible and communicative places, which allows fast and quality deliveries.

              • It covers the territory of the whole country through various sales channels.
              • Our fleet consists of 37 vehicles.
              • The fleet has been completely renewed with temperature control of all vehicles. Our warehouses also have temperature control and updated storage equipment.

              PLOVDIV OFFICE AND

              CENTRAL WAREHOUSE

              Markovo village, municipality Rhodopes, Plovdiv
              Isaka area, Former Farmyard
              info@beta-12.com
              +359 885 349 809 | +359 898 658 149

              OFFICE AND WAREHOUSE

              STARA ZAGORA

              Stara Zagora, 6000
              Southern Industrial Zone
              Str. “Captain Petko Voyvoda” 6
              +359 885 353 137

              OFFICE AND WAREHOUSE

              VARNA

              Varna,
              195 Primorski Polk Blvd.
              office.varna@beta-12.com
              +359 889 444 4481

              SOFIA OFFICE

              Sofia, 26 Vasil Kanchev Str., D, 7th floor
              kam@beta-12.com

              BLAGOEVGRAD OFFICE

              +359 897 942 029

              BURGAS OFFICE

              +359 895 030 371

              Contact us

              Contacts

              +359 885 349 809 | +359 898 658 149

              Email

              Office and warehouse

              Markovo village, municipality Rhodopes,
              reg. Plovdiv, Former Farm